Founded in 2014 by Farha Almutawa, the women’s wear label FARHA fuses timeless styles with intricate embroidery, evoking a vision of classical elegance. Sophisticated and feminine yet modern and effortless, the brand seamlessly blends luxurious fabrics, impeccable tailoring, and meticulous attention to detail. With a focus on fine finishing and new embroidery techniques, Farha Almutawa continually finds new ways to reinvent a classic, feminine styles. Mixing couture details with modern-day wear, FARHA DESIGNS evokes an elegant sensibility that transcends seasons. Farha believes trends come and go, but having a wardrobe of staple pieces that stand the test of time – in both quality and style – is the true mark of poise and purpose.
